26 Aug Inspired by Nature

Do you love nature and the great outdoors? So do I. And out of this passion for nature, SimplifyArt collection was born. We live in a world where most kids first contact with animals is happening in enclosed spaces such as Zoo, Foster homes and Sanctuaries. A world where the species are becoming extinct 100 times faster than they would without human impact. The real tragedy is the fact that 150-200 species of plant, insect, bird and mammal become extinct every 24 hours.

Scarry right? This is nearly 1,000 times the “natural” or “background” rate and, as many biologists say, it is greater than anything the world has experienced since the vanishing of the dinosaurs 65m years ago.

Simply put, we are killing our world.

In the last three weeks, the Amazon Rainforest has been burning.
Brazil’s Amazon rainforest is the largest of its kind on earth and covers 40 percent of South America, being the home to countless mammals, birds, amphibians and reptiles, most of them unique to the jungle. It is often referred to as the ‘lungs of the planet’ due to its vital role in producing 20% of our planet oxygen,
Already, 20% of the wider Amazon biome, including not only the rainforest but adjacent regions, has been lost to mining, logging, farming, hydropower dams and roads, according to the World Wildlife Fund.

Blame is largely being placed at the foot of Brazilian president Jair Bolsonaro as deforestation has rapidly accelerated during the first eight months of his rule, thanks to his policies weakening the environment agency, undermining conservation NGOs and promoting the opening of the Amazon to mining, farming and logging.

Since the start of the year, there have been more than 75,000 fires across Brazil, 40,000 in the Amazon alone, with the fire season only now reaching its midpoint.

NASA data has confirmed that 2019 has been the “most active fire year” since 2010.

Time is running out for wildlife and for us.

Around the globe, countless species are endangered by excessive hunting, poaching and loss of their natural habitat due to farming, deforestation and mining. It is also said that by the time we reach 2050 there will be no fish left in the oceans. The planet is crying out for help.

It is heartbreaking and the need to do something, however small, was the drive behind the Wildlife pendants collection. We will continue to expand it, designing and portraying as many species as we can expanding awareness about the beauty and fragility of our ecosystem.

It is a small step but every journey has to start somewhere. I invite all of you to join us and to send us your feedback, ideas and suggestions about what animal you would like to be featured next in our pendants.